Privacy Policy
Full House Water Filtration
Effective Date: 29 April 2026
Last Updated: 29 April 2026
This Privacy Policy explains how Full House Water Filtration collects, uses, stores, and discloses your personal information. By using our website, submitting a form, or engaging with our advertising, you acknowledge that you have read and understood this policy.
1. About Us
Full House Water Filtration is an Australian family-owned business that supplies and installs whole-house water filtration systems and reverse osmosis drinking water systems for homes across Australia. We are committed to handling your personal information responsibly, transparently, and in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
Business Name: Full House Water Filtration
ABN: 82 656 632 763
ACN: 656 632 763
Website: fullhousewaterfiltration.com.au
Phone: 1800 346 873
Email: info@fullhousewaterfiltration.com.au
2. What Personal Information We Collect
We may collect the following types of personal information:
Information You Provide Directly
- Full name
- Phone number
- Email address
- Suburb or postcode
- Details about your water concerns or enquiry
- Payment information (processed securely through third-party payment providers — we do not store card details)
- Finance application information (where you apply through Brighte Finance)
Information Collected Automatically
- IP address and approximate location
- Browser type and version
- Device type and operating system
- Pages visited on our website and time spent
- Referring website or advertisement that brought you to our site
- Interactions with our advertisements on Meta (Facebook and Instagram) and Google
- Cookie identifiers and advertising IDs
Information From Third Parties
- Lead information submitted through Meta Lead Ads forms or Google Ads lead forms
- Audience data from Meta and Google based on your interactions with our advertising
3. How We Collect Your Information
Website Contact and Enquiry Forms
When you fill out a form on our website requesting a free consultation, quote, or callback, we collect the information you submit. This information is transmitted securely and stored in our customer relationship management (CRM) system.
Phone Calls and Text Messages
When you call or text us, we may record details of your enquiry including your name, phone number, and the nature of your request. Inbound calls may be handled by an AI voice assistant that collects your details on our behalf. Any information collected during a call is stored in our CRM.
Meta (Facebook and Instagram) Advertising
We run advertising campaigns on Meta platforms including Facebook and Instagram. We use the Meta Pixel, a small piece of code installed on our website, which collects data about your interactions with our site and advertisements. This may include pages you visited, actions you took (such as submitting a form), and your device information.
We may also use Meta Lead Ads, which allows you to submit your contact details directly through a form within Facebook or Instagram without visiting our website. Any information you submit through Meta Lead Ads is transmitted to us and stored in our CRM.
Meta may use this data to build audiences, measure campaign performance, and personalise advertisements shown to you. Meta’s use of your data is governed by Meta’s own Privacy Policy, available at facebook.com/privacy/policy.
Google Advertising and Analytics
We use Google Ads to advertise our services and Google Analytics to understand how visitors use our website. These services use cookies and similar tracking technologies to collect data about your browsing behaviour, including pages visited, time on site, and actions taken.
We may use Google’s remarketing features, which allow us to show advertisements to people who have previously visited our website. Google may also use this data to personalise advertisements shown to you across Google’s network.
Google’s use of your data is governed by Google’s Privacy Policy, available at policies.google.com/privacy. You can opt out of Google’s personalised advertising at adssettings.google.com.
Cookies and Tracking Technologies
Our website uses cookies, pixels, and similar technologies. A cookie is a small text file stored on your device that allows us and our third-party partners to recognise your browser and remember certain information.
We use the following types of cookies:
- Essential cookies — required for the website to function correctly
- Analytics cookies — used to understand how visitors interact with our website (Google Analytics)
- Advertising cookies — used to measure the effectiveness of our advertising and deliver relevant ads (Meta Pixel, Google Ads Tag)
You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect how our website functions. For more information on managing cookies, visit allaboutcookies.org.
4. Why We Collect Your Information
- To respond to your enquiry or request for a consultation or quote
- To arrange and confirm installation appointments
- To process payments and finance applications
- To provide after-sales support, including filter replacement reminders and warranty servicing
- To send you marketing communications about our products and services, where you have consented or where permitted by law
- To measure and improve the performance of our advertising campaigns on Meta and Google
- To improve our website and the experience of visitors
- To comply with our legal and regulatory obligations
5. How We Use Your Information
We use your personal information only for the purposes for which it was collected or for related purposes that you would reasonably expect. We will not use your personal information for any purpose that is incompatible with the reason it was originally collected without your consent.
Where you have provided your contact details, we may contact you by phone, email, or SMS to follow up on your enquiry, confirm appointments, or provide information about our products and services. You may opt out of marketing communications at any time by contacting us at info@fullhousewaterfiltration.com.au or by following the unsubscribe instructions in any email we send.
6. Disclosure of Your Information to Third Parties
We do not sell your personal information to third parties. We may disclose your personal information to the following categories of recipients only where necessary to deliver our services or as required by law:
Service Providers and Technology Partners
- Zoho CRM — our CRM and communications platform, used to store contact records, manage enquiries, and facilitate follow-up communications. Zoho processes data on our behalf under their own data processing terms.
- Brighte Finance — if you apply for interest-free financing, your information will be shared with Brighte Finance Pty Ltd to process your application. Brighte’s privacy policy applies to information they collect and process.
- Licensed plumbers and installation partners — where installation is required outside of our direct service area, we share your name, contact number, and address with our trusted network of licensed plumbers solely to arrange and complete your installation.
- Payment processors — payment card information is processed by our payment gateway provider. We do not store payment card details.
Advertising Platforms
- Meta Platforms Inc. — we share data via the Meta Pixel and Meta’s Conversions API for the purposes of measuring advertising performance and building audiences for future campaigns. This may include hashed contact information such as email addresses and phone numbers.
- Google LLC — we share data via Google Ads tags and Google Analytics for advertising measurement, remarketing, and website analytics purposes.
Legal and Regulatory Disclosure
We may disclose your personal information where required or authorised by law, including to government agencies, law enforcement, or regulatory bodies.
7. Storage and Security of Your Information
Your personal information is stored securely in our CRM system hosted by Zoho, which operates on cloud infrastructure with industry-standard security measures including encryption in transit and at rest, access controls, and regular security audits.
We take reasonable steps to protect the personal information we hold from misuse, interference, loss, and unauthorised access, modification, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Where we engage third-party service providers to store or process personal information on our behalf, we take reasonable steps to ensure those providers maintain appropriate data security practices.
8. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including:
- For the duration of your relationship with us as a customer
- For a period of seven years after the end of the warranty period, to support warranty claims and service history
- For as long as required by applicable laws and regulations
- For a reasonable period after an enquiry if no transaction results, to allow for follow-up
When personal information is no longer required, we take reasonable steps to destroy or de-identify it securely.
9. Direct Marketing
We may use your contact information to send you information about our products, services, promotions, or filter replacement reminders. We will only send you direct marketing communications where you have consented, or where permitted under the Spam Act 2003 (Cth) for existing customers.
You may opt out of receiving direct marketing communications at any time by:
- Clicking the unsubscribe link in any email we send
- Replying STOP to any SMS we send
- Contacting us directly at info@fullhousewaterfiltration.com.au or 1800 346 873
We will action all opt-out requests promptly and within a reasonable timeframe.
10. Your Rights
- Access the personal information we hold about you
- Correct any personal information that is inaccurate, out of date, incomplete, or misleading
- Request deletion of your personal information, subject to our legal obligations to retain certain records
- Complain about a breach of your privacy rights
To exercise any of these rights, please contact us using the details below. We will respond to your request within a reasonable timeframe, and in any case within 30 days.
11. Third-Party Websites and Links
Our website may contain links to third-party websites including Brighte Finance, Meta, and Google. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party websites you visit.
12. Children’s Privacy
Our website and services are not directed at children under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will take steps to delete it promptly.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. When we make material changes, we will update the “Last Updated” date at the top of this document. We encourage you to review this policy periodically. Continued use of our website or services after any changes constitutes your acceptance of the updated policy.
14. Complaints
If you believe we have breached your privacy or handled your personal information in a way that does not comply with the Australian Privacy Principles, you may lodge a complaint with us by contacting:
Full House Water Filtration
Email: info@fullhousewaterfiltration.com.au
Phone: 1800 346 873
We will acknowledge your complaint within five business days and aim to resolve it within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or by calling 1300 363 992.
15. Contact Us
For any questions, requests, or concerns regarding this Privacy Policy or how we handle your personal information, please contact us:
Full House Water Filtration
Phone: 1800 346 873
Text: 0411 514 828
Email: info@fullhousewaterfiltration.com.au
Website: fullhousewaterfiltration.com.au